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Why Startups Fail, and Strategies to Avoid It

Building a startup is no mean task. And in this age of unicorns and startup success stories, it is easy to get swayed by the glamor and jump into the deep end of the entrepreneurship pool. The reality, however, is quite sobering – more than 50 percent of small businesses fail in the first four years. While a few make a fortune, majority of the startups die within a short period of their launch.

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Digital Marketing Trends 2020

We are almost nine months into 2019; before we know it, 2020 will be upon us and we’ll step into a new era of digital marketing trends and technologies. Companies smart enough to adopt the marketing trends ahead of time will thrive and those who don’t, will obviously, stay behind and eventually, disappear.

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The Blockchain Impact on Digital Marketing

A discussion on blockchain will inevitably bring up the topic of cryptocurrency. The two have been inseparable since Blockchain disrupted the financial sector to give rise to Bitcoin, the world’s first cryptocurrency. Currently, the future of cryptocurrency looks unsure; however, the same cannot be said of blockchain. It has gone beyond economics and is increasingly disrupting other institutions such as education and healthcare.

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Data Visualization: What is it and why does it matter?

Pictures, not words – that’s Data Visualization in a nutshell. Data visualization reinforces the fact that at heart we are all kids. Give us information, empower us with facts and figures, but make it visually appealing. Break down all that complex marketing figures into something we can easily comprehend. With eye-catching infographics, interactive graphs, vibrant dashboards and more, data visualization is a powerful and beautiful tool for the digital marketing realm.

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