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The Blockchain Impact on Digital Marketing

A discussion on blockchain will inevitably bring up the topic of cryptocurrency. The two have been inseparable since Blockchain disrupted the financial sector to give rise to Bitcoin, the world’s first cryptocurrency. Currently, the future of cryptocurrency looks unsure; however, the same cannot be said of blockchain. It has gone beyond economics and is increasingly disrupting other institutions such as education and healthcare.

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Data Visualization: What is it and why does it matter?

Pictures, not words – that’s Data Visualization in a nutshell. Data visualization reinforces the fact that at heart we are all kids. Give us information, empower us with facts and figures, but make it visually appealing. Break down all that complex marketing figures into something we can easily comprehend. With eye-catching infographics, interactive graphs, vibrant dashboards and more, data visualization is a powerful and beautiful tool for the digital marketing realm.

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