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Pay-Per-Click Marketing

The primary objective of Pay-Per-Click (PPC) Marketing is to bring in an influx of paid traffic and extend your brand’s visibility within the search engines results pages in a short period of time. If implemented correctly, PPC advertising can result in several benefits.

  1. Adaptable budget. PPC ads allow the brand to decide its own budget. So, whether it’s a conglomerate or the shop next door, the site owner can decide their own ad spend according to their financial limits. They can access AdWords data to find exactly how their budget has been spent and make modifications for any future spend.
  2. Targeted advertising. PPC marketing helps businesses choose specific terms or approach to lock in their set of audience. It includes targeted keywords through text ads to ads through remarketing for generating positive results. Targeted advertising not only introduces the site to a new group of customers but can also remind the old ones to revisit them.
  3. Performance clarity. One of the major benefits of PPC marketing is that it’s simple to measure and track. The site owner has access to information like impressions, clicks and conversions, that allows them to view exactly what they are getting out of the ads. It shows the performance of their campaigns based on the defined business goals and make changes as required.
  4. Immediate response. The application of PPC has an immediate impact. Not only does it place the marked site at the top of the search engine, it also helps brands put their message across to the audience. This leads to more visitors, potential customers and, more revenue.
  5. Pay only when a user clicks. It’s in the name. PPC means brands pay only when someone actually clicks their ad. Since a user would click an ad only if they’re genuinely interested in the offered product, paying a small commission to the search engine is often worth the cost.
  6. Customize brand reach. PPC marketing allows businesses to advertise locally and/or globally. With Google AdWords, company sites can tailor their ads to reach out to potential customers based on location – be it within its immediate vicinity or to people across states, regions, countries and globe.

Point to remember: ‘Every time a search is initiated, Google digs into the pool of Ads advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The winners are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.’ – Wordstream