Search Engine Optimization or SEO marketing is all about optimizing your company site for higher rankings in the search engines. However, what do we mean by that? And what are the benefits of SEO anyway? There are, in fact, quite a few.
Technical SEO refers to web and server optimization that helps search engine bots to crawl and index a brand’s site effectively improving its organic rankings.
On-page SEO refers to optimizing web page elements (such as, text, multimedia, modifiers, URLs, HTML, responsive design, and load speed) in order to achieve higher search engine rankings and visibility.
Off-page SEO refers to activities performed outside the website boundaries, most importantly link building, to increase a website’s search engine ranking and ultimately, its traffic.
With Google making constant updates to their search algorithms, it is important for a brand and/or its digital marketing company to be aware of the same and tweak their SEOs to have a consistent ranking throughout.