Search Engine Optimization

Search Engine Optimization or SEO marketing is all about optimizing your company site for higher rankings in the search engines. However, what do we mean by that? And what are the benefits of SEO anyway? There are, in fact, quite a few.

  1. Page 1 presence. Firstly, a majority of online users prefer to click sites that appear on Page 1 of search engine results. For a brand to be successful, it needs to be on this page. And the route to Page 1 goes through a smart and effective SEO implementation that not only attracts more visitors to its website but also increases its ranking on various search engines.
  2. Clean compelling websites. SEO helps companies create well-defined, structured, clean and uncluttered websites compelling a casual visitor to navigate the entire site. It decreases bounce rate and increases page views leading to higher revenues.
  3. Increased trust. One of the major benefits of higher rankings on SERPs is an increase in brand trust and awareness. Customers tend to trust sites that appear on the first page of the search engine results more than the ones with a weak web presence.
  4. Increased brand recognition. SEO marketing also puts a brand ahead of its competition. For instance, if there are two companies selling the same products, the company with a better optimized website will attract more visitors than the one with a non-optimized website.

Now that we have a basic understanding of the benefits of SEO, let’s take a quick look at the different forms of SEO that are critical to a website’s success.

Technical SEO -

Technical SEO refers to web and server optimization that helps search engine bots to crawl and index a brand’s site effectively improving its organic rankings.

On-page SEO -

On-page SEO refers to optimizing web page elements (such as, text, multimedia, modifiers, URLs, HTML, responsive design, and load speed) in order to achieve higher search engine rankings and visibility.

Off-page SEO -

Off-page SEO refers to activities performed outside the website boundaries, most importantly link building, to increase a website’s search engine ranking and ultimately, its traffic.

With Google making constant updates to their search algorithms, it is important for a brand and/or its digital marketing company to be aware of the same and tweak their SEOs to have a consistent ranking throughout.

Point to remember: The ultimate objective of any search engine optimization process is to get maximum traffic and exposure for the company and its site’s contents. So, innovate; think of ways as to how search engine can build the required traffic and your business. Customize keywords and processes that would benefit your brand and not just comply with the latest fad of the hour.